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R13 #AskTheRecruiter

How can I use LinkedIn to help my job search?

Question submitted by Lisa (Customer Service Sector)

LinkedIn is such a great tool for both recruiters and job seekers a like, so it’s important you know how to fully utilise LinkedIn to help benefit your job search and boost your professional network. As the worlds largest professional network, it’s important that if you don’t have a profile yet, that you set one up.

R13 love LinkedIn and so we have compiled some top tips about how you can use LinkedIn in your job search and how you can get your profile noticed.

Applying for roles

LinkedIn allows you to apply for jobs directly through their site which makes job searching much easier.

1. Searching for jobs

On the top bar on your LinkedIn, you should see the ‘Jobs’ section. This allows you to search for roles just like you would on job boards, but some roles also offer the option of Easy Apply which means you can just apply with your LinkedIn profile. Make sure it is looking great so that you secure interest and an interview.

2. Finding jobs at your perfect company

You may have a company that you would love to work for. They share the same ideals as you and they just seem like the place you want to work. Well LinkedIn provides the option to set up job alerts for companies so that then they have a new vacancy come up, you can be alerted and apply straight away.

Growing your network

LinkedIn is great as it allows you to connect with a variety of people, across different industries and all across the globe. Growing your network is important as the more people you have in your network, the greater exposure you will have to other people, news and different content.

1. Connect with professionals in your chosen industry

With so many people on LinkedIn, you have the chance to connect with real leaders in your chosen industry and members of companies you really admire.

When connecting with new people try to send them a personal message to explain your reasons for connecting. People don’t want to connect with strangers, and you don’t want to have loads of random connections you don’t know.

2. Posting/sharing relevant content

If you have a blog, portfolio or any articles you have written or gotten published then definitely try to include some of these on your profile, these are a great way to showcase your specific industry knowledge and help to build you up as an industry expert. You can also create articles on LinkedIn with the option appearing on your feed, so instead of writing an update, maybe write an insightful article on a current topic.

3. Engaging with other people’s content

People are often posting insightful articles, thought provoking questions or interests’ topics of discussion on their pages, so it’s great if you can engage and add something to the conversation. Not only will it showcase your knowledge of the topic, but it may help others, get you some interesting new connections and perhaps even open you up to a new opportunity. 

Making you profile stand out

Your profile is often the first thing employers will see, so you want it to stand out just like your CV.

1. Keywords

Keywords are the way in which potential recruiters and employers will search for you across LinkedIn, so make sure to include these throughout your profile so that you get noticed.

2. Adding Skills

LinkedIn profiles have a great feature called a Skills section where you can list all of your relevant skills, these can then link to your keywords and make you really stand out to potential recruiters.

3. Listing specific accomplishments

When listing your employment history, it is also good to include your responsibilities from that role so that employers can get a real grasp on what your role entailed.

4. Recommendations

With LinkedIn you can also get professional recommendations from people within your network. These recommendations are great because they are like references and show that others recognized you are skilled in a particular area.

5. Open to new opportunities

LinkedIn includes a feature in which you can state what your availability is as the moment, so if you are looking for new roles, make sure to click to option that says open to new opportunities. Don’t worry, LinkedIn will make sure your employers cannot see that and it helps recruiters to see if you are looking.


If you want to find out more of our top tips then please contact us at info@rthirteen.co.uk to request a copy of our LinkedIn support guide.

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